Benefits and Services
Think Tanks The ability to tap council member thinking and “brainstorm” marketing problems/opportunities is a very powerful asset. Few, if any, organizations can offer convenient and timely access to the best thinking of the best luxury marketers “on demand” as The Luxury Marketing Council routinely, strategically and selectively does. We call the ‘partner members,’ develop an executive white paper preface to the Think Tank event by working with your marketing team, find a member to host, facilitate and moderate the discussions, and write an executive summary of the discussions for the client council member. Every one learns. Everyone win's.
Networking The ability to pick up the phone and call any one of some 700 member companies, some 2,000 CEOs and CMOs, and discuss marketing, budgeting, customer related issues is extremely powerful.
Relationship Brokering Routine and regular “putting together” of members interested in working together on joint promotions, collaborations and partnerships to share best customers and generate synergies.
Association Being in the company of the most prestigious luxury product and services companies, and having personal access to decision makers enhances your brand too.
Executive Roundtable / Best Practices Mornings The idea exchange and exploration of critical marketing issues and topics in a comfortable climate with very smart marketers is one of our biggest selling points. Topics have includes Direct Mail Loyalty Programs, The New Media, The Power of Customer Service, The Aesthetic Conventions of Luxury Marketing, Collaborations: Business and the Arts, Effective Public Relations: Case Histories, Women of Substance and Influence, Leveraging the Brand: Corporate Reputations as a Quantifiable Asset, Luxury and the Internet, and CEO and Publishers’ panels.
Regular Access To Interested Media We routinely and frequently refer members to journalists looking for specific points of view on different industry groups and trends in the luxury market and among consumers of luxury products and services.
CEOs Only These lunch offsites were initiated in 2005 and continue to draw interest. We are planning at least two for 2008.
Benchmarking Reports The Luxury Marketing Council regularly surveys members on specific marketing practices, issues and trends. We have investigated “Best Practices of Best Companies in Reaching Best Customers” “ What Keeps Luxury Marketers Awake at Night,” “Best Practices of Companies Who Have 'Gone Global' In Leveraging Their Brands,” “ Strategic Giving and Philanthropy Among Luxury Marketers,” “How Luxury Marketers View and Use the Marketing Mix: Allocation of Resources” to name a few.
LuxuryCouncil.com Web Site Posts event calendars, detailed member company and contact list for members, affords ample opportunities to communicate with members and to post promotions and promote member company interest and profiles.
Access To Member and Prospective Member List Some 1,700 names, telephone numbers, e-mail addresses available to members only for special member targeted mailings and promotions.
Executive Retreats / Offsites Opportunites for members to build relationships and discuss in a relaxed setting issues and a wide range of collaborative marketing opportunities. Offsites have been aboard Seabourn Cruise Line’s Spirit (four day cruise to San Juan, Five day cruise to St. Barthelemy), a Sea Dream Yacht Club cruise (St. Thomas, St. Barthelemy, Virgin Gorda), at Canyon Ranch in the Berkshires and Troutbeck, an executive retreat in upstate New York
Common Practice Surveys Enhance potential for productive collaborations, The Luxury Marketing Council conducts practice surveys of members’ marketing and promotional practices.
Tailored Research Initiatives The Luxury Marketing Council periodically conducts specific research projects and polling exclusively for members
Research Library The Luxury Marketing Council had maintained a research library of current research by leading publications, institutions on the luxury customer and trends in the luxury market domestically and internationally
Access and Invitation To Luxury Marketing Council Chapter Events Nationally and Internationally As we grow, members have access to other capital cities domestically and abroad as calendars of events and member lists are published for all chapters of The Luxury Marketing Council Worldwide.
Routine and Frequent Invitation to Council Member Events, Participation in Member Clubs (Monaco Government Tourist Bureau’s Le Diamant Rouge which offers members special discounts and opportunities when visiting Monaco, for example), promotions, complimentary subscriptions to member publications: Departures, Gourmet, Deloitte & Touche Review, Sotheby’s Preview, Sotheby’s International Realty Domain and others.